SEO & AI search, Melbourne
Found in Google.
Quoted in AI answers.
We build technical SEO into your site from the start. We also help AI search read your pages and name you as the source, in Google’s AI Overviews and in ChatGPT, Claude and Perplexity.
- Search Console
- Google Analytics
- Lighthouse
- Tag Manager
- Cloudflare
- HTML5
The product
What search engines
and AI see.
These example screens show how a page looks in results, how fast it is, what it tells machines, and how an AI answer links to it.
What's included
What we do to help
you rank.
Search engines reward sites that are fast, well organised and useful. We work on all three, and we show you the results in the numbers.
-
Technical foundations
Crawling, indexing, canonical URLs, sitemaps and clean links. This is what decides if Google can see your pages at all.
-
Core Web Vitals
Google checks three things: LCP under 2.5s, INP under 200ms (it replaced FID in 2024) and CLS under 0.1. A fast, stable page ranks better and sells more.
-
Structured data
Schema code that helps search engines and AI tools understand your pages: products, articles, FAQs and your business. It can also give you richer results.
-
Site architecture
Clear menus and links between your pages. They help people find their way, and they show Google which pages matter most.
-
Content strategy
We find out what your customers search for, and turn it into a content plan you can follow.
-
Safe migrations
A new design or a new platform, without losing your rankings. We map every old URL to a new one and watch the results after launch.
-
Visibility in AI answers
Google now shows AI Overviews above many results, and people ask ChatGPT, Claude and Perplexity too. We set up your pages so these tools can quote them correctly and name you.
-
AI crawler access
Robots rules that let search crawlers in (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot). You decide what to do with the crawlers that collect AI training data.
-
Accessible by default
Accessibility and SEO need the same things: real headings, alt text, clear links and fast pages. We build both together.
How AI search works
How AI search
finds you.
Normal search and AI answers start the same way. A crawler must reach the page, and the page must explain itself. These are the steps, and what we do at each one.
-
Crawled
Search and AI crawlers download the page. If robots rules or a slow server stop them, nothing else matters.
- robots.txt
- XML sitemap
- Server speed
-
Indexed
The page is saved as one clean version. Canonical URLs and no copies make this work.
- Canonicals
- Clean URLs
-
Understood
Structured data says what the page is, who wrote it and which business it belongs to.
- Schema.org
- Organisation
- Author
-
Cited
AI answers are made from short passages that answer a question clearly. Pages written this way get quoted and linked.
- Direct answers
- FAQs
-
Measured
Search Console, analytics and visits from AI tools show what works. Then we adjust.
- Search Console
- GA4
Google says its AI features need no special code or files. A page only has to be indexed and allowed to show a snippet. The basics are the work.
The stack
Checked with the tools
search engines use.
We check every change against the same data search engines see: crawling, speed and structured data.
- Search Console
- Google Analytics
- Tag Manager
- Lighthouse
- Cloudflare
- HTML5
- WordPress
- Shopify
- Next.js
- Sanity
- JavaScript
- CSS
Good rankings come from a good site
There is no shortcut worth paying for. Search engines want to show the fastest, clearest and most useful answer. So that is what we build. We fix the technical basics first, because even great content can’t rank if Google struggles to crawl the site.
The results page has changed
Being first on Google no longer means you get the click. AI Overviews often answer the question on the results page. So sites get fewer visits for simple questions, even in the top spot. SEO still matters. What you aim for has changed.
Now the goal is to be the source the answer comes from. That means clear, well organised content, good schema code, and real experience behind what you publish. It also means more focus on searches where people still click to buy. We report on traffic and sales, so you can see what the work brings you.
What about AI search?
AI answers use the same web. Google’s AI Overviews use its normal index. ChatGPT, Claude and Perplexity send their own search crawlers. So the job is mostly the same, with a few extra steps. Let those crawlers in. Describe the business and its people with structured data. Write pages that answer questions clearly enough to be quoted.
You may hear about llms.txt. It is a suggested file that sums up a site for AI tools. It is not a standard, and Google says it is not needed. We add one because it takes minutes and some tools read it. But we would never sell it as a shortcut.
Found on purpose
Structure first,
then visibility.
Technical SEO is not something you add at the end. It comes from how the site is built. You need clean code and fast pages. You need URLs that match how people search. And you need content that both Google and AI answers can use.
- Core Web Vitals planned into the build
- Schema and structured data
- Migrations that do not lose ground
- Content structured for AI answers too
How we work
How we improve
your results.
01
Audit
We check the whole site, the code and the content. We find what is holding you back, and what already works well.
02
Fix the foundations
Crawling, speed, structure and schema. The basic work that everything else needs.
03
Build authority
Content and links between pages, based on what people really search for. Published at a pace you can keep up.
04
Measure and improve
Clear reports on traffic and sales, and small improvements as the results come in.
Behind the build
What we track
after launch.
The views we use to plan the work and to check that it helps.
-
Site architecture A crawl map that shows how every page connects. -
Topic clusters Content planned around how people really search. -
Results Search traffic checked after every change. -
AI crawlers Search and AI crawlers let in. Training crawlers only if you want them.
Two results pages now
AI answers need
a clear structure.
A search result is no longer just ten blue links. An AI answer often sits above them, made from pages it can read. To get a place there, you need the same things as for a normal ranking. That means clean code, real headings, schema, and content built around a question.
- Schema that says what the page really is
- Headings a machine can follow
- Content written to answer the question
Questions
What people ask
about SEO.
Technical fixes can help within weeks. Content and trust take months to build. We give you a realistic timeline and show you the progress along the way.
No. Nobody can promise that. We can promise the work that improves visibility, and clear reports on what it achieves.
Yes. Fixing rankings after a bad move to a new site is one of the most common jobs we get. It can usually be fixed.
No. The same rules apply wherever your site runs: WordPress, Shopify, a custom build or a headless setup.
No, but the goal has changed. Simple questions lose clicks to the AI answer. So the work moves toward being the source that gets quoted, and toward searches where people still click to buy. Sites with real experience and a clean structure do well in both.
It helps a little and costs almost nothing, so we add one. But it is a suggestion, not a standard, and Google says its AI features need no special files. Pages that are easy to crawl and well organised matter much more.
Yes. You can block training crawlers like GPTBot and ClaudeBot in robots.txt and still let the search crawlers in. That way you still show up in AI search answers.
Get in touch
Not showing up where you should?
Send us your site. We will tell you what is holding it back and what we would do.