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Guides for shop and site owners. Marketing tips, handy tools and new features you can add to the site you already have, step by step.

A product web page with a warm heatmap glow over its most-clicked button

Guide Marketing Heatmaps: watch what your visitors really do Stop guessing. With a free tool and ten minutes, watch where visitors click, scroll and quit on your site. Plus the three tools compared, and the privacy step to get right. October 31, 2026 7 min read

HubSpot and Xero logos joined by a two-way arrow labelled contacts, products, invoices and payments, over a photo of a desk

Guide Site upgrades Connect HubSpot to Xero: invoices and contacts in sync Deals in HubSpot turn into Xero invoices, and payments come back. You'll know the free app's setup order, what it syncs, and the limits to plan around. October 24, 2026 4 min read

Stripe and Xero logos joined by an arrow labelled card payments, fees and payouts, over a photo of a receipt roll and a ledger

Guide Site upgrades Connect Stripe to Xero: card payments and fees, sorted Customers pay your Xero invoices by card, Xero records the Stripe fee, and website sales reconcile through the Stripe bank feed. Both set up, step by step. October 23, 2026 4 min read

Shopify and Xero logos joined by an arrow labelled sales, fees, payouts and GST, over a photo of a shopping bag and a notebook

Guide Site upgrades Connect Shopify to Xero: your options, step by step Shopify and Xero connected, with payouts and GST that match your bank. Start with Xero's free app, or use A2X, Link My Books or a custom sync when you outgrow it. October 22, 2026 5 min read

A login box with four buttons: Login with Facebook, Login with Google, Login with LinkedIn and Login with Twitter, on a grey background with a yellow block behind it

Guide Site upgrades Social login: let customers sign in with Google or Apple You'll know why one-tap sign-in with Google, Apple or Facebook beats a new password, which buttons to offer, and the WordPress plugins that add them. October 17, 2026 6 min read

A laptop on an oak desk showing a Team access screen with an owner, a staff member and a developer whose access expires in 7 days

Guide Site upgrades Share your store logins safely with staff and developers Everyone who works on your shop gets their own login, the logins you can't split live in a password vault, and you can lock it all again when someone leaves. October 7, 2026 5 min read

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A shop front whose windows show large framed product photos on white backgrounds instead of real products

Guide Marketing Product photos: your online shop window Product photos customers want to look at: what to shoot, white or transparent backgrounds, consistent angles, the right sizes, and fast loading. October 3, 2026 5 min read

Diagram with CRM in a lime circle in the middle, connected to website forms, online shop, email marketing, live chat, bookings, accounting and more

Guide Site upgrades What is a CRM, and does your business need one? Know what a CRM does, its pros and cons, how to switch from one CRM to another, and how to add one to the website you already have. October 2, 2026 5 min read

A puzzled man scratching his head while holding up a phone crowded with app icons and notification badges

Guide Site upgrades Mobile app or PWA: does your business need an app? Know whether your site, shop or service needs a native app, or whether a fast, mobile-friendly progressive web app (PWA) does the job for less. October 1, 2026 4 min read

A line chart labelled SEO rising to a lime arrow, next to a stack of coins, with Traffic and Revenue labels

Guide Marketing Why SEO matters, and 5 fixes you can start this week Know why SEO matters for your business and have five fixes to start this week, from Search Console to your Google Business Profile. Most are free. September 29, 2026 4 min read

A laptop on an oak desk showing three plan cards labelled Basic, Grow and Advanced

Guide Site upgrades Shopify pricing in Australia: which plan do you need? Know which Shopify plan fits your shop today, and the sales level where Grow or Advanced starts to pay for itself. Five quick questions, in Australian dollars. September 28, 2026 4 min read