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Guides for shop and site owners. Marketing tips, handy tools and new features you can add to the site you already have, step by step.

A login box with four buttons: Login with Facebook, Login with Google, Login with LinkedIn and Login with Twitter, on a grey background with a yellow block behind it

Guide Site upgrades Social login: let customers sign in with Google or Apple You'll know why one-tap sign-in with Google, Apple or Facebook beats a new password, which buttons to offer, and the WordPress plugins that add them. October 17, 2026 6 min read

A laptop on an oak desk showing a Team access screen with an owner, a staff member and a developer whose access expires in 7 days

Guide Site upgrades Share your store logins safely with staff and developers Everyone who works on your shop gets their own login, the logins you can't split live in a password vault, and you can lock it all again when someone leaves. October 7, 2026 5 min read

A shop front whose windows show large framed product photos on white backgrounds instead of real products

Guide Marketing Product photos: your online shop window Product photos customers want to look at: what to shoot, white or transparent backgrounds, consistent angles, the right sizes, and fast loading. October 3, 2026 5 min read

Diagram with CRM in a lime circle in the middle, connected to website forms, online shop, email marketing, live chat, bookings, accounting and more

Guide Site upgrades What is a CRM, and does your business need one? Know what a CRM does, its pros and cons, how to switch from one CRM to another, and how to add one to the website you already have. October 2, 2026 5 min read

A puzzled man scratching his head while holding up a phone crowded with app icons and notification badges

Guide Site upgrades Mobile app or PWA: does your business need an app? Know whether your site, shop or service needs a native app, or whether a fast, mobile-friendly progressive web app (PWA) does the job for less. October 1, 2026 4 min read

A line chart labelled SEO rising to a lime arrow, next to a stack of coins, with Traffic and Revenue labels

Guide Marketing Why SEO matters, and 5 fixes you can start this week Know why SEO matters for your business and have five fixes to start this week, from Search Console to your Google Business Profile. Most are free. September 29, 2026 4 min read

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A laptop on an oak desk showing three plan cards labelled Basic, Grow and Advanced

Guide Site upgrades Which Shopify plan do I need? Basic, Grow, Advanced or Plus Know which Shopify plan fits your shop today, and the sales level where Grow or Advanced starts to pay for itself. Five quick questions, in Australian dollars. September 28, 2026 4 min read

A laptop on an oak desk showing a website speed report with a lime green score

Guide Site upgrades How to speed up a slow WordPress site A faster site in an afternoon: fewer plugins, smaller images, page caching, a CDN and minified files. Most of it is free, and WP Rocket covers the rest. September 28, 2026 5 min read

A phone on a desk showing a text reminder about an appointment tomorrow, beside a paper appointment book

Guide Site upgrades Add SMS appointment reminders to your WordPress site Automatic text reminders before every booking, sent from WordPress. The plugins that do it, what a text costs, and Australia's new sender name rules. September 26, 2026 3 min read

A phone showing an email about items left in a cart, with a lime Back to cart button

Guide Marketing Win back abandoned carts with automatic emails Automatic emails that bring shoppers back to the cart they left, set up in Shopify or WooCommerce, and sent the way Australia's Spam Act expects. September 26, 2026 4 min read

A site check list with ticks for WordPress, PHP, plugins and theme on a laptop screen

Guide Site upgrades Is your website out of date? A 10-minute check A 10-minute check you can do yourself: your WordPress, PHP and plugin versions, or your Shopify theme and checkout, and what to fix first. September 26, 2026 4 min read